Topic 2 – Navigating the Web

Navigating the web can be a far more complicated process than it may seem. The idea behind navigation through search engines is to make it as easy as possible for users to obtain information regarding their search. However, with the amount of information available in the current age and access to the internet, finding the right information can be a very difficult process.

1) In Michael Rappa’s “Navigating the Web article” he makes four key statements regarding the internet search capabilities.

– Firstly, Rappa explains just how much content is out there on the internet for us to access. Rappa states that “there is about 800 megabytes of recorded data per person annually.” With over 3.4 billion people in on Earth, this is an astronomical amount of data. Therefore, search can become extremely difficult, as it can be challenging to deficer information and find answers to what we are looking for.

– From a business perspective, it can also be very hard to get exposure as there are so many competitors involved who contain the same information when being searched. A general search in a search engine can contain multiple pages with links to all competitors and businesses who are all providing the same good or service.

– Rappa states that the “key to being found on the internet is through coding of your website.” Simple task words and submitting the most relevant pages into search engines is imperatitve to being found. From a consumer perspective, majority of people do not want to search through hundreds of pages all containing some useful information, we want answers, and we want them fast.

– In keeping up with demand in this new era of technology, search needs to be refined in order to make it as easy as possible for consumers. When the article was written eight years ago, Rappa stated that “the task of collecting, transmitting and storing data was time consuming and costly.” Fortunately, as Rappa predicted this has changed due to advances in technology. This improves customer satisfaction as information has become more accessible for all and answers are continually becoming easier and easier to find.

2) Charlie Rose conducted an interview with Marisa Mayer in March 2009. Mayer is V.P of search product and users of Google. Mayer makes a very appealing statement saying “search is in its infancy” indicating that there is a long way to go until search has peaked. The question remains, what does this mean? Personally, after watching the interview and listening to the plans that google has, in which search engines will be able to search through information themselves and be able to find answers quickly and accurately, i agree that search is in its infancy. Whilst search has considerably improved, especially in the last ten years as technology is becoming more advanced, searching can still be very tedious and time consuming. If what Mayer is really is possible, search will be blown out of the water when this becomes possible. Consumer satisfaction will increase exponentially. However, in my opinion, from a business perspective exposure will become even harder. If search engines and computers are going to sort information themselves, than consumers will not even get to see their webpage unless the key words match exactly, which from experience can be difficult.
It will be interesting to see if search continues to improve and break out of the “infancy stage” in years to come.

3a) The six webs are:
1. Near Web – defined by information, keyboard and a mouse.
2. Far Web – “pocket style web”e.g. tv users
3. Hear web – personalised to the user, becomes their identity.
4. Weird web – The use of voice and voice recognition through the web.
5. B2B – Business computers talking to each other to remove friction and automate business processes.
6. D2D – Device to device network, bringing together webs of information.

b) Finding more webs may be open to interpretation. Some engineers may find new webs or potentially derive webs from the key six that Bill has discovered. As technology improves, more webs may become available.

c) The evolution of e-business and continual growth of the internet and searching will have a positive affect on businesses. Bill believes the transformation of the web will continue to be fast, and I believe this will benefit businesses as they can become more automated, reducing costs and increasing productivity rate.

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