1) eBay is one of the major internet ‘pure play’s to consistently make a profit from its inception. What is eBAy’s business model? Why has it been so successful?
The business model of eBay is an online, person-to-person (buyer-seller) trading centre. eBay has been continually successful as there is a large market that can be accessed for both buyers and sellers. eBay is free and has become increasingly easy to use, meaning essentially if you have an eBay account, you can buy or sell anything.
eBay is arguable the biggest and most well known online store so using eBay is a perfect opportunity for business’ to utilise their services to increase their sales. eBay allows major businesses to market their business making it more known as well as sell products that may struggle. eBay is a free service and therefore there is a larger market to target.