Topic 10 – Trust

What do the following statements mean?

“Trust is not associative (non-symmetric)”

Whilst most people believe that trust is ‘a two way street’ meaning it is given and received this is not always the case. Some people exploit others by gaining their trust and then using it against them. For example, a online store may look extremely reliable but when you enter credit card details, they keep them and products are not received and money is stolen.
“Trust is not transitive”

Trust can not just simply be passed on to the next person or the next customer. Customers can spread information through word or mouth and disseminate information, however the trust still needs to be earnt by each customer individually.
“Trust is always between exactly 2 parties”

Trust needs to involve (t minimum) two parties, for example a buyer and a seller. You need to trust someone and they need to trust you back in order for a successful transaction to take place. More parties can become involved in some transactions, particularly in larger companies where suppliers, producers and warehouses become involved.
“Trust will involve either direct trust or recommender trust”

Direct trust involves when a customer directly views and assess the credibility of a site, building their own trust with it. Where as recommender trust is spread through word or mouth and listening to others who have used the site before and deemed it to be reliable.

2a) Each of these websites are easy to use and navigate your way around. You are not bombarded with information overload or pop-ups and animated pictures. The information present is useful and neatly set out. At the bottom of all 4 websites are terms and conditions and information about the site. This gives users peace of mind, particularly as they all utilise transactions and seem to be legally compliant to what is required.

2b) To me, a website that isn’t trustworthy, is a website that that has no certification or even a website that looks to be unprofessional, meaning has a lack of information located on its pages or it has an overload of information, trying to force your hand into buying things. Also, a website that has lots of pop-ups that look dodgy and unrelated to the website are often an indicator of it not being safe.

2b) This is an example of what I would deem a ‘dodgy’ website. When you click to look at their products, it actually takes you into a different website. For me that is not trustworthy…

http://www.alfredsung.com/products/men/sunglasses/

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