Topic 12 – Analytics

Last topic for the semester!! Unfortunately I could not access a report, however through browsing through search engines, I was able to access the some information and answer questions and 6.

1) Visits are a series of pageviews that a single visitor makes during a period of activity.
Pageviews is the total number of pages viewed, this includes any repeated views of a page. Together, Page/Visits is the page views divided by visits, giving an average of the number of pages viewed per visit.                                                                                            Finally, Bounce Rate is the percentage of single-page visits. Bounce Rate does fluctuate from day to day as the number of site visitors changes every day, and a lot of people look at the home page of a website and leave straight away without navigating through content.


6)                                                                                                                                                          High bounce rate – this means that a website has a many visitors who look at the home page and then leave the webpage.
Keywords – words that are used to research information on a particular subject.
Average Page Depth – is the measurement of the number of pages on a website that a visitor views during a single browser session.
Click Through Rate – How successful an ad has been in capturing users’ interest.
Click – What users click on to view.
Cookie – Minimal data generated by visiting a website and saved by user’s web browser, used remember information about user’s visiting behaviour.
Impression – tracks how many times a webpage or element on a webpage is viewed.
Hyperlink – is a word, phrase, or image that a user can click on to jump to a new document or a new section within the current document.
Navigation – How individuals use the internet.
Pageview – when a user visits or “views” a website.
Session – The time of communication between two systems or on a webpage.
Unique Visitors – refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.
URL – A URL is the address of a specific web site or file on the Internet.
Visitor – a user to a website
Visitor Session – The time of communication between a user and a website.
Comparison Shopping – Comparing the price of goods or services provided by different online businesses before making a purchase.



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